Predictive Analytics at Work
“Sorry” said the friendly barely-old-enough-to-have-a job young woman behind the counter as she handed my credit card back to me “Your card did not work.” “No need to apologize” I sheepishly replied. “I blame my bank’s predictive modelers, not you.” “That’s very sweet, because most people blame me. Do you have another card?” I had just arrived in Vegas, and stopped at the Walgreens next to my hotel to stock up on Diet Mountain Dew. Since I had just successfully used that sa
Dream it. Vet it. Test it.
If you’re in an organization afraid to try new things, look around and ask yourself “what are they afraid of?” Is it cost? Is it risk? Is it the “nothing broken” syndrome (aka laziness)? The fact of the matter is that if you have a great marketing idea, response could outweigh cost, risk can be managed and just because something isn’t broken, doesn’t mean it can’t be improved. Being the dreamer within an organization afraid to try new things could result in some battle wounds
How well do you know your customer? Segmentation may be your next step
Many marketing teams sit around tables and suggest their customers look a particular way or show certain behaviors. You have likely heard from call center representatives that tell you they “know” the customer. Or, is it the CEO, CMO or another leader that understands the way the customer acts and thinks? The best is when others around the table say they talked to a customer the other day and want to change a strategy or message based on that single interaction. Admittedly,
What to look for when buying a list to execute your marketing plan
B2E has provided thousands and thousands of lists to companies of all sizes and industries. Experience has taught us how to provide the most accurate and appropriate information from nearly any data source. We will not work with sources we feel provide untrustworthy data. Lack of knowledge or understanding of lists and selects is the industry’s greatest weakness. Not all data is created equal! We have some advice for you when looking to purchase a list: Do not buy from a web