Predictive Analytics at Work
“Sorry” said the friendly barely-old-enough-to-have-a job young woman behind the counter as she handed my credit card back to me “Your...
Dream it. Vet it. Test it.
If you’re in an organization afraid to try new things, look around and ask yourself “what are they afraid of?” Is it cost? Is it risk? Is...
How well do you know your customer? Segmentation may be your next step
Many marketing teams sit around tables and suggest their customers look a particular way or show certain behaviors. You have likely...
What to look for when buying a list to execute your marketing plan
B2E has provided thousands and thousands of lists to companies of all sizes and industries. Experience has taught us how to provide the...