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October 29, 2018

A few weeks ago, I attended the Data & Marketing Association (DMA)’s Annual Conference in Las Vegas. I heard about some innovative ways marketers are integrating data and new technologies into their marketing plans. I hope to share a few of these in upcoming blogs – he...

October 15, 2018

A 2017 Report showed that most marketers don’t use data on the front-end of a marketing campaign to test or drive strategy. Forty-seven percent use data after a marketing campaign to measure results. This pretty much matches what I hear from clients as well, marketing...

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B2E Direct Marketing, Inc is now B2E Data Marketing, Inc.

November 29, 2017

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