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May 29, 2018

Data is everywhere, and the amount of data we use is growing exponentially each year. As an industry, database marketers are getting smarter, more efficient and technology is changing the game. But as our data sets grow in size, effective database management can be tri...

May 18, 2018

Savvy marketers will tell you they segment their data to enhance, enrich and better target their marketing campaigns. Of course, there’s a great reason why they do this – because it works!  But, what you might be surprised to learn, is that some marketers are limited i...

May 3, 2018

Return on investment (ROI) is a term marketers love to hate. It’s a metric that organizations use to indicate a marketing campaign’s success. To some marketers, ROI is just a pain and doesn’t tell a good story for their efforts. But truth be told, calculating the ROI o...

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B2E Direct Marketing, Inc is now B2E Data Marketing, Inc.

November 29, 2017

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