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September 28, 2017

A debate has been ongoing across the marketing industry about the term “Omni-Channel” and whether or not marketers are actually doing it.  Because you know, Omni-Channel is more than just being multi-channel. It’s about creating a seamless marketing experience across a...

September 19, 2017

As I have been out visiting with clients and prospects, a common theme continues to emerge - how to connect an offline marketing strategy with an online one. This is a very popular theme, as the marketing industry has morphed into something new, yet again. It’s no long...

September 5, 2017

I hope you’re not hungry when you read this blog…sorry in advance for the food analogy.

Predictive modeling and segmentation are the peanut butter and jelly of the database marketing sandwich. Sure, you could eat a sandwich with just peanut butter or just jelly, but for...

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B2E Direct Marketing, Inc is now B2E Data Marketing, Inc.

November 29, 2017

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