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July 25, 2017

It’s no secret that most marketing dollars are spent acquiring new customers.  According to the Harvard Business Review, acquiring a new customer can cost 5-25% more than working to retain existing clientele, depending on what industry you’re working in.  Having a rete...

July 11, 2017

“Sorry” said the friendly barely-old-enough-to-have-a job young woman behind the counter as she handed my credit card back to me “Your card did not work.”

“No need to apologize” I sheepishly replied.  “I blame my bank’s predictive modelers, not you.”

“That’s very sweet,...

Here at B2E we have many interesting data conversations. Recently we found ourselves discussing a data topic a little outside our norm. Keith had brought up the topic of UFOs and some data that he had run across on the site www.nuforc.org. Well that was just the start,...

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B2E Direct Marketing, Inc is now B2E Data Marketing, Inc.

November 29, 2017

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