B2E Blog

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May 30, 2017

If you were to know me, you would understand my extreme affinity for using a whiteboard to express ideas and concepts. Sitting in a room of professionals and sketching out thoughts for others to examine, tear apart and rework is a great process for developing exception...

May 23, 2017

Many marketing teams sit around tables and suggest  their customers look a particular way or show certain behaviors. You have likely heard from call center representatives that tell you they “know” the customer. Or, is it the CEO, CMO or another leader that understands...

May 16, 2017

Pepsi recently released an advertising campaign that completely flopped. Maybe you heard of it…the ad featured a protest scene where one woman crosses over to the police line and shares a Pepsi and a smile with a hard working officer. According to the company, the ad w...

May 9, 2017

For years large brand companies have utilized the powers of database marketing to reach and impress their brands upon millions of consumers. Today, the resources available for database marketing have grown exponentially.  Marketing databases are no longer just for the...

May 1, 2017

Be a data storyteller

If you’re an analyst, you may not think of yourself as a storyteller, but you really are. After you’ve spent days or weeks (or longer) pouring over the data, it is up to you to tell the data story. Executives in your organization should not be aski...

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B2E Direct Marketing, Inc is now B2E Data Marketing, Inc.

November 29, 2017

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