B2E Blog

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April 25, 2017

You’re interested in doing a direct mail and email campaign to the same group of prospects. This is a great mutli-channel approach to get your message across.


Where do you start?

Getting list counts is the first step. Start by running counts using your desired criteria...

April 18, 2017

Is it a winner?

Marketing is a science, and just like in science the only way to learn if something will have a positive or negative impact is to develop an experiment and test your hypothesis.  At B2E we love to test and learn because, well, we are data scientists. And...

April 12, 2017

Misspelling words, using the wrong phone number or web address, not having a call-to-action or any sort of offer, are all examples of direct marketing mistakes. We want to take it a step further and point out 8 less obvious mishaps.

  1. Keeping It Short or Long – In dir...

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B2E Direct Marketing, Inc is now B2E Data Marketing, Inc.

November 29, 2017

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June 1, 2020

February 19, 2020

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