B2E Blog

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December 5, 2017

The holiday season is upon us, and as such so is the busiest time of year for retailers and customers. Holiday business can be impacted by shorter attention spans, employee time-off, and an overwhelming number of limited-time offers to compete against.  It’s also the e...

September 28, 2017

A debate has been ongoing across the marketing industry about the term “Omni-Channel” and whether or not marketers are actually doing it.  Because you know, Omni-Channel is more than just being multi-channel. It’s about creating a seamless marketing experience across a...

August 22, 2017

Data Marketing Agency Launches New Weather Database and Weather-Triggered Analytics Program

(Des Moines, Iowa – August 18, 2017) – To expand their robust marketing analytics service offerings, local data marketing agency, B2E Data Marketing, has launched a new data serv...

June 13, 2017

Most marketers understand the age-old saying that success in marketing is a simple equation – You must get the right message to the right people at precisely the right time.  Do this and your campaigns will be successful. Wow, that sounds really easy!

After many years i...

May 30, 2017

If you were to know me, you would understand my extreme affinity for using a whiteboard to express ideas and concepts. Sitting in a room of professionals and sketching out thoughts for others to examine, tear apart and rework is a great process for developing exception...

May 16, 2017

Pepsi recently released an advertising campaign that completely flopped. Maybe you heard of it…the ad featured a protest scene where one woman crosses over to the police line and shares a Pepsi and a smile with a hard working officer. According to the company, the ad w...

March 16, 2017

Do you ever start projects that are out of your league?  I recall many times where I see some project online and I say, “I can do that” only to have it end in DISASTER. You know what I mean…  A “Pinterest Fail”.

Pinterest has so many great projects for everyone to...

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