B2E Blog

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January 22, 2020

At B2E, we’re not ok with the status quo – are you? We didn’t think so. That’s why we’re launching a new Motus program that will open up a whole new channel of opportunity for marketers like you. Meet MotusMobile™, a new way to reach audiences digitally based on foot t...

January 6, 2020

We had a great year at B2E, and have loved every minute of meeting new clients and hearing from existing clients, sharing news of their terrific successes. That’s what we’re all about at B2E. We’re here to consult with marketing teams and make recommendations for integ...

December 16, 2019

As the new decade is upon us, we think a hot button issue that will most certainly carry forward to the 2020’s will be consumer privacy. Efforts to put personal data back into the hands of consumers kicked off this past year with Europe’s GDPR law. On January 1, 2020,...

November 25, 2019

 “Nice weather we’re having,” is a standard phrase of small talk, offered in the coffee shop, at the bank teller’s counter or in an elevator. The weather is always reliable for giving two strangers something to discuss. In recent years, it’s also proven reliable to giv...

November 13, 2019

Fall is here, which also means budget season for businesses around the globe. Each year around this time, I like to share my love of data science and the great things it can do for a business. If you don’t have an analytics program today, consider adding one into your...

October 28, 2019

Banner advertising on the internet first began in 1994. According to Digiday, the first banner was placed on Wired Magazine’s digital affiliate HotWired, and so began the digital marketing revolution. A banner ad is a digital advertisement placed on a website. They can...

October 14, 2019

“Describe the customer journey” can mean something different to each client I work with, but it’s a question that quickly identifies areas of opportunity for the business. For some organizations, the customer journey may be long and complex, while for others they prefe...

September 30, 2019

Deliverability is a fundamental issue when it comes to effective email marketing campaigns. If contacts are not receiving your emails, how can they be effective?

Marketing teams must have strict email regimens in place, along with planned and coordinated list maintenanc...