MotusIP™ Campaign Reverse Append: Anonymous Website Traffic
B2E now offers a breakthrough process for direct marketing. You can now reach anonymous online website visitors by mapping their IP number back to their home address so you can send them direct mail or digital ads. This database can also be used for profiling and segmentation analysis so you can send more relevant offers.
10,000 unique monthly website visitors
Data must be safe harbored at B2E to comply with personally identifiable information (PII) requirements
Set-up takes two weeks after the pixel has been placed on your website
B2E will perform any ongoing IP audience based digital campaigns
Only approved data safe harbor printers can process data from B2E and send direct mail on your behalf
Example: You operate a home security system website that gets 100,000 visitors a month. These anonymous visitors are looking for a security system for their home. These leads are highly valuable to your organization if you’re able to capture and convert them. B2E will match the IP number of the website visitor to their home address. Third party data such as age, income and length of residence can be appended to help you segment these hot leads and create relevant offers to entice them to purchase from you. Timely direct mail and/or digital ads can be sent to them.