Example:

You operate a home security system website that gets 100,000 visitors a month. These anonymous visitors are looking for a security system for their home. These leads are highly valuable to your organization if you’re able to capture and convert them. B2E will match the IP number of the website visitor to their home address. Third party data such as age, income and length of residence can be appended to help you segment these hot leads and create relevant offers to entice them to purchase from you. Timely direct mail and/or digital ads can be sent to them.